Legal & Compliance

Affiliate Disclosure

Last updated: June 30, 2026

Required Program Disclosure

As an Amazon Associate, I earn from qualifying purchases.

1 What This Page Means For You

SUVTale (suvtale.com) is reader-supported. When you click certain links on this website and make a qualifying purchase, we may earn a small commission from the retailer — at no additional cost to you. The price you pay is exactly the same whether you use our link or go to the retailer directly.

This disclosure exists to comply with the Federal Trade Commission's (FTC) Endorsement Guides and the requirements of the Amazon Associates Program, and more importantly, because we believe you deserve full transparency about how this site makes money. Commissions help us keep SUVTale free, ad-supported research available to every reader, and fund the time it takes to research and test the SUVs, accessories, and gear we cover.

Our commercial relationships never influence our editorial opinions. We do not accept payment in exchange for a positive review, and we do not alter reliability scores, rankings, or recommendations based on commission rates. Our scoring methodology is detailed on our How We Rate SUVs page.

2 Affiliate Programs We Participate In

SUVTale is currently a participant in the following affiliate and advertising programs. We will update this list whenever we join a new program.

Amazon Associates Program

SUVTale is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and any other website that may be affiliated with Amazon Service LLC Associates Program. As an Amazon Associate, we earn from qualifying purchases.

Google AdSense

This site displays advertisements served by Google AdSense. Google and its partners may use cookies to serve ads based on your prior visits to this or other websites. You can learn more about how Google uses data and manage your ad preferences at policies.google.com/technologies/partner-sites.

Other Affiliate Partnerships

From time to time, SUVTale may participate in additional affiliate programs with automotive accessory brands, insurance comparison services, or other relevant partners. Any such relationship will follow the same disclosure standards described on this page.

Sponsored Content

On the rare occasion SUVTale publishes sponsored content or a paid partnership post, it will be clearly labeled as "Sponsored" or "Paid Partnership" at the top of the article, separate from our standard affiliate disclosure.

3 How Affiliate Links Work on SUVTale

You will typically encounter affiliate links in the following types of content on this site:

  • SUV model reviews and "Best SUV" ranking articles that link to listings, dealer comparison tools, or related products on Amazon
  • Accessory and gear roundups (seat covers, roof racks, dash cams, cargo organizers, and similar products) with direct Amazon product links
  • Buying guides that reference recommended tools, inspection equipment, or maintenance products
  • Comparison tables showing pricing or product options from Amazon and other retailers
  • Banner or display advertisements served by Google AdSense, which may appear in the sidebar, between paragraphs, or at the end of articles

How to identify an affiliate link: Affiliate links and recommended products are marked with a short disclosure statement directly above or beside the link or product table — not just buried at the bottom of the article. Look for language such as "(paid link)," "affiliate link," or a disclosure note at the top of the post.

4 FTC Endorsement Guides Compliance

In accordance with the Federal Trade Commission's 16 CFR Part 255 ("Guides Concerning the Use of Endorsements and Testimonials") and subsequent FTC guidance, SUVTale follows these disclosure practices:

  • Clear and conspicuous placement: disclosures appear near affiliate links and product recommendations, not hidden in a footer or a separate page only
  • Plain language: we avoid legal jargon and use straightforward statements like "this post contains affiliate links"
  • No deceptive endorsements: we do not publish fake reviews, fabricated testimonials, or suppress negative findings about products we cover
  • Editorial honesty: our opinions, ratings, and recommendations reflect our genuine research and assessment, regardless of commission potential
  • AI-assisted content disclosure: where AI tools are used to assist in drafting content, this is disclosed in accordance with the FTC's updated 2025 guidance on AI-generated endorsements, and all such content is reviewed and edited by our human editorial team before publication. See our Editorial Policy for details

5 Pricing & Product Information Accuracy

Product prices and availability are accurate as of the date and time indicated on this site and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product. Certain content that appears on this site comes from Amazon. This content is provided "as is" and is subject to change or removal at any time.

SUVTale is not responsible for any pricing errors, discontinued products, or changes to product specifications that occur after publication. We recommend verifying current pricing and specifications directly on the retailer's website before completing a purchase.

6 Our In-Post Disclosure Policy

Beyond this dedicated page, SUVTale includes a short-form disclosure directly within any individual post that contains affiliate links or sponsored content. This follows both Amazon's and the FTC's requirement that disclosures be placed near the relevant link — not solely on a standalone policy page.

Example — Standard Post Disclosure

"This post contains affiliate links. If you click through and make a purchase, SUVTale may earn a commission at no additional cost to you. As an Amazon Associate, I earn from qualifying purchases. Learn more on our Affiliate Disclosure page."

Example — Short Link-Level Tag

Toyota RAV4 Cargo Organizer (paid link) — or — Best Roof Rack for SUVs #CommissionsEarned

▶ EDIT — Implementation note: add the "Standard Post Disclosure" example above near the top of every post containing affiliate links (above the fold, before the first affiliate link appears), and use a short tag like "(paid link)" immediately next to individual product links or buttons throughout the post.

7 Our Commitments to You

  • We do not accept payment in exchange for a guaranteed positive review
  • We do not allow advertisers or affiliate partners to edit, approve, or influence our content before publication
  • We do not hide or suppress negative findings about a product to protect commission revenue
  • We do not use deceptive design (e.g., fake "Sponsored" labels, disguised ads, or misleading buttons) to drive affiliate clicks
  • We will always disclose a material connection — free products, sponsorships, or compensation — whenever one exists

8 Related Policies

This Affiliate Disclosure should be read together with our other site policies:

Questions About This Disclosure?

If you have any questions about our affiliate relationships, advertising practices, or this disclosure policy, we're happy to clarify.

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