Privacy Policy
Last updated: June 30, 2026
This Privacy Policy describes how SUVTale (suvtale.com) (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our website. We are committed to protecting your privacy and being transparent about our data practices. Please read this policy carefully. By using this Site, you agree to the practices described below.
1 Who We Are
SUVTale is a website providing SUV reviews, comparisons, buying guides, maintenance tips, and accessory recommendations for SUV owners and prospective buyers, primarily serving readers in the United States.
- Website: suvtale.com
- Business name: SUV Tale
- Mailing address: 218 Auto Avenue, Los Angeles, CA 90009, United States
- Contact email: hello@suvtale.com
- Data controller: SUVTale is the data controller responsible for the personal information processed through this Site, except where a third-party service (such as Google or Amazon) acts as an independent data controller for its own data collection, as described in the relevant sections below
2 Information We Collect
Information You Provide Directly
- Newsletter signup: name and email address when you subscribe to our newsletter or download a free resource (e.g., our SUV Reliability Checklist)
- Contact form submissions: name, email address, and any message content you submit through our Contact Us page
- Comments: name, email address, and website (optional) if you leave a comment on a blog post —
Information Collected Automatically
- Device & browser information: IP address, browser type and version, operating system, device type, and screen resolution
- Usage data: pages visited, time spent on pages, referring website, links clicked, and search terms used to find our Site
- Approximate location: general geographic location (city/region level) inferred from your IP address, not precise GPS location
- Cookies and similar tracking technologies: as described in detail in Section 5 below
Information From Third Parties
We may receive limited information from third-party services we use, such as aggregated analytics data from Google Analytics or ad performance data from Google AdSense. We do not purchase personal information about you from data brokers.
3 How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and its content
- To send our newsletter, requested resources (e.g., the SUV Reliability Checklist), and occasional updates, if you have opted in
- To respond to your inquiries submitted through our Contact Us page
- To analyze Site traffic and usage patterns to understand what content readers find most useful
- To serve relevant advertising through Google AdSense and measure ad performance
- To track affiliate link performance (e.g., Amazon Associates) for commission purposes — this does not involve collecting your personal purchase details
- To detect, prevent, and address technical issues, fraud, or security concerns
- To comply with legal obligations
Legal basis for processing (where applicable): we process personal information based on your consent (e.g., newsletter signup, non-essential cookies), our legitimate interest in operating and improving the Site, and compliance with applicable legal obligations.
5 Cookies & Tracking Technologies
Cookies are small text files stored on your device that help websites function and collect usage information. SUVTale and our third-party partners use the following categories of cookies:
Managing Cookies
You can control or delete cookies through your browser settings. Most browsers allow you to block all cookies, block third-party cookies only, or delete cookies after each session. Note that blocking essential cookies may affect Site functionality.
- Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Settings → Privacy → Manage Website Data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions
We recommend using a dedicated cookie consent management tool for granular, per-category control. If SUVTale has implemented a cookie consent banner, you can adjust your preferences at any time using the cookie settings link, typically found in the site footer.
6 Google AdSense & Google Analytics
Google AdSense
This Site displays advertisements served by Google AdSense. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and other sites on the internet.
You may opt out of personalized advertising by visiting Google’s Ads Settings page.
Alternatively, you can opt out of a third-party vendor’s use of cookies for interest-based advertising by visiting the Digital Advertising Alliance’s opt-out page at optout.aboutads.info.
You can also review Google’s overall approach to advertising and privacy at policies.google.com/technologies/ads.
Google Analytics
We use Google Analytics (GA4) to understand how visitors interact with our Site — including pages visited, time on page, and general traffic sources. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.
You can prevent your data from being used by Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
As of June 2026, Google Ads and Google Analytics rely on Google’s Consent Mode framework as the primary mechanism for honoring user consent choices related to advertising data. Where required by law, we use consent management tools to communicate your cookie and advertising preferences to Google’s systems accordingly.
For more information on how Google collects and processes data when you use sites or apps that use Google’s services, visit How Google uses information from sites that use our services.
7 Amazon Associates Tracking
SUVTale is a participant in the Amazon Services LLC Associates Program. When you click an Amazon affiliate link on this Site, Amazon places a tracking cookie on your device to attribute any resulting qualifying purchase to our Associates account, allowing us to earn a commission at no additional cost to you.
- This tracking cookie is set and controlled by Amazon, not by SUVTale directly
- We do not have access to your Amazon account information, payment details, or specific purchase history through this tracking mechanism
- The standard Amazon attribution window is 24 hours from the time you click the affiliate link
- For details on how Amazon collects and uses your information, see Amazon’s Privacy Notice
For more detail on our affiliate relationships generally, see our full Affiliate Disclosure page.
8 Third-Party Links
This Site contains links to third-party websites, including Amazon, manufacturer sites, dealer locators, and other resources. This Privacy Policy applies only to SUVTale and does not extend to any third-party website you may visit through a link on our Site.
We encourage you to review the privacy policy of any third-party website before providing any personal information, as we have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
9 Children’s Privacy (COPPA)
SUVTale is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 in accordance with the Children’s Online Privacy Protection Act (COPPA).
If we become aware that a child under 13 has provided us with personal information without verifiable parental consent, we will take steps to delete that information as quickly as possible. If you believe a child under 13 has provided us with personal information, please contact us immediately using the information in Section 15 so we can take appropriate action.
In accordance with Google’s policies, this Site does not knowingly serve personalized/targeted advertising to users known to be children, and Google AdSense does not permit targeted ads aimed at minors.
10 Your Privacy Rights
Depending on your location, you may have some or all of the following rights regarding your personal information. We honor these rights for all visitors, regardless of jurisdiction, as a matter of good practice.
Right to Know / Access
Request details about what personal information we have collected, used, and disclosed about you.
Right to Delete
Request deletion of personal information we have collected from or about you, subject to certain legal exceptions.
Right to Correct
Request correction of inaccurate personal information we maintain about you.
Right to Opt Out
Opt out of the sale or sharing of personal information and of targeted/personalized advertising.
Right to Portability
Request a copy of your personal information in a structured, commonly used, machine-readable format.
Right to Non-Discrimination
We will not deny goods/services, charge different prices, or provide a different quality of service because you exercised a privacy right.
To exercise any of these rights, please contact us using the information in Section 15. We will respond to verifiable requests within the timeframe required by applicable law (typically 30–45 days).
11 California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information, including those described in Section 10 above.
Categories of personal information collected (last 12 months): identifiers (IP address, cookie identifiers), internet/network activity (browsing behavior, pages viewed), and, if you subscribe to our newsletter, contact information (name, email address). We do not knowingly collect sensitive personal information as defined under the CPRA.
Sale/sharing of personal information: SUVTale does not sell personal information for monetary consideration. However, our use of advertising cookies (Google AdSense) and analytics tools may be considered a “sale” or “share” of personal information under the CCPA/CPRA’s broad definitions due to cross-context behavioral advertising. You can opt out using the links provided in Section 6, or by looking for a “Do Not Sell or Share My Personal Information” link in our site footer, if implemented.
Right to limit use of sensitive personal information: we do not use sensitive personal information in a manner that would trigger this right under the CPRA.
Authorized agents: you may designate an authorized agent to submit a privacy request on your behalf, subject to our ability to verify that authorization.
As a matter of practice, SUVTale extends these same privacy rights to residents of all US states with comprehensive privacy laws, including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Indiana, Kentucky, Rhode Island, Tennessee, Minnesota, and Maryland.
12 GDPR — EU, EEA & UK Visitors
Although SUVTale primarily serves a United States audience, if you are located in the European Union, European Economic Area, or United Kingdom, the General Data Protection Regulation (GDPR) and UK GDPR provide you with the following additional rights:
- The right to access, rectify, or erase your personal data
- The right to restrict or object to processing of your personal data
- The right to data portability
- The right to withdraw consent at any time, where processing is based on consent (e.g., non-essential cookies, newsletter subscription)
- The right to lodge a complaint with your local data protection authority
For EEA, UK, and Swiss visitors, we rely on consent as the legal basis for non-essential cookies and personalized advertising. Where required, our cookie consent tool will request your explicit opt-in before non-essential cookies or advertising trackers are set, in accordance with the IAB Europe Transparency and Consent Framework (TCF) and Google’s Consent Mode requirements.
13 Data Security & Retention
Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes the use of HTTPS/SSL encryption for data transmitted to and from this Site. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law:
- Newsletter subscriber data: retained until you unsubscribe or request deletion
- Contact form submissions: retained for as long as necessary to respond to and resolve your inquiry, typically no longer than 24 months
- Analytics data: retained according to Google Analytics’ default retention settings (typically 14 months, configurable)
- Cookie data: retained according to the durations listed in the cookie table in Section 5
14 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Any changes will be posted on this page with an updated “Last updated” date at the top.
For material changes — such as a new category of data collection or a change in how we use personal information — we will provide more prominent notice, such as a banner notification on the Site, where required by applicable law. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.
· Related Policies
This Privacy Policy should be read together with our other site policies:
Questions About Your Privacy?
To exercise any privacy right described in this policy, or if you have any questions about our data practices, please contact us: